eCommerce & Marketplace Fulfilment
Building and scaling cross-border eCommerce networks at marketplace volume. Drawing on senior tenures at Wish (ContextLogic) and Groupon Goods to engineer fulfilment, merchant operations, and last-mile economics.
Operating under the NAVI™ framework
Strategy that holds up in the boardroom.
Gnaedinger Consultancy partners with founders, CEOs, and boards to translate ambition into operating reality. Quiet, decisive, evidence-led.
40+ YearsSenior Operations Management
36,000 Stores0 to 36k in 14 months (Wish)
40% RevenueTargeted Top-Tier Merchant architecture (Groupon)
$800k SavingsAnnual 3PL and freight optimization (Affymetrix)
Strategic Operational Consultancy
Measured evidence. Decisive scale.
From architecting the merchant strategy responsible for 40% of Groupon's revenue to scaling the Wish network to 36,000 stores in 14 months. Every engagement is anchored in forty years of Strategic Leadership, Financial Management, and Operational Excellence.
Global Expansion
Constructing localised networks and forward-deployed inventory systems. Rapidly scaling operations, assembling teams, and executing cross-functional realignments.
3PL Strategy
Transforming reactive 3PL relationships into performance-driven partnerships. From RFP procurement to rigorous KPIs that secure contractual alignment and OPEX reduction.
Reverse Logistics
Designing proprietary return centres and value-recovery processes to capture lost margin, including merchant engagement and liquidator transitions.
Biotech & Healthcare Logistics
Specialist expertise in the highly regulated pharmaceutical sector, ensuring GxP compliance and operational excellence in critical supply chains.
Digital Transformation
Integrating AI and advanced data analysis into traditional supply chain models to create future-proof, evidence-based operations.
Proven Delivery at Scale
From strategy to execution, transforming supply chains across global businesses.
Three decades of senior tenures, three illustrative outcomes. Each engagement was led inside the operation, not from a deck.
WishContextLogic Inc
36,000active stores in 14 months
Constructed the Wish Local program from the ground up during the global pandemic. Scaled a continental marketplace fulfilment layer to 36,000 active stores in 14 months despite total systemic disruption.
GrouponEMEA Goods
ProprietaryEuropean Return Centres
Pioneered a reverse logistics shift from third-party returns into proprietary Return Centres across Europe, recovering margin lost in the old model.
AffymetrixGlobal Biotech
100%cold-chain integrity
Managed global 3PLs for temperature-critical biotech, maintaining cold-chain integrity across international borders under regulated conditions.
DMAIC Methodology
A disciplined path from problem to durable result.
Every engagement follows the Six Sigma DMAIC cycle. Senior, evidence-led, and accountable to measurable outcomes.
- D
Define
Frame the problem, voice of the client, and success metrics.
- M
Measure
Quantify the baseline. No opinions without data.
- A
Analyse
Locate root causes with disciplined statistical scrutiny.
- I
Improve
Engineer, pilot, and embed the targeted intervention.
- C
Control
Lock in gains with governance that survives the engagement.
“The impediment to action advances action. What stands in the way becomes the way.”
Guiding Principles
Four virtues we will not trade.
Virtue
True north before tactics. Decisions weighed against character, not convenience.
Discipline
Patient, repeatable practice. Mastery is earned in the unglamorous work.
Integrity
Word and action interwoven. The brief, the room, and the boardroom hear the same thing.
Honesty
Plain counsel, even when costly. Comfortable answers are rarely correct ones.
Michael Lennard GnaedingerFounder and Principal Consultant
About
A quiet practice for consequential decisions.
I am an interim supply chain consultant and operations director with over 40 years of senior-level experience. My expertise lies in managing high-volume fulfillment, pharmaceutical supply chains, and complex eCommerce networks on a global scale.
I partner with organizations facing operational friction. This often involves untangling fragmented international processes, recalibrating underperforming 3PL networks, or designing a complete structural shift in reverse logistics profitability.
Recently, as Director of Business Operations at Wish (ContextLogic), I constructed the Wish Local program from the ground up. This resulted in a successful expansion to 36,000 active stores across Europe. Prior to this, I led EMEA Supply Chain Operations for Groupon Goods, where I engineered a comprehensive redesign of their reverse logistics model. My previous tenure at Affymetrix included managing pivotal global 3PL partnerships across the Americas and Europe.
My approach relies on patience and a measured, long-term review of the data before implementing tactical changes. I embed quickly, utilize Six Sigma rigor to identify root causes, and systematically rebuild processes to leave the organization in a fundamentally stronger position.
LondonZurichBangkok
Contact
Begin a confidential conversation.
We respond within one business day. All initial conversations are exploratory and obligation free.
Michael Lennard Gnaedinger
Founder and Principal Consultant
mgnaedinger
@gnaedinger
consultancy.commgnaedinger@gnaedingerconsultancy.com+44 7716 603971 (UK)+66 93 830 0329 (TH)
Full contact details @gnaedinger
consultancy.commgnaedinger@gnaedingerconsultancy.com+44 7716 603971 (UK)+66 93 830 0329 (TH)